Frank Lampard was denied victory in his first match as Chelsea coach with a late goal from trialist Eric Molloy snatching a 1-1 draw for Bohemians.
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"The Bob Marley representative agency has informed us that this company did not have the right to grant any such licence for this image," Bohs said.
The Dublin-based side's new Rasta-tastic shirt features a large graphic of Bob Marley on the front, complete with red, gold and green trim.
Brighton have completed the signing of Republic of Ireland Under-19 international Warren O'Hora from Irish club Bohemians.