Shares in Serie A club Juventus fell by 24 percent on the Italian stock exchange in the wake of their Champions League elimination on Tuesday night.
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Trading was temporarily suspended after a rush of trades saw the club's value plummet before a recovery saw a total drop of 17.7 percent in the day's trading.
Shares in the club had hit an annual high of €1.706 per share on the eve of Juve's Champions League quarterfinal second leg clash with Ajax, but they were trading at €1.36 -- a further drop of two percent -- on Thursday morning.
The signing of Cristiano Ronaldo last summer saw shares rise to a high of €1.813 in 2018.
It was hoped his arrival would help the Bianconeri win the Champions League for the first time since 1996, but they fell at the quarterfinal stage for the second season running, having lost finals in 2015 and 2017.
Failure to qualify for the semifinals means Juve also miss out on a further €13 million in prize money.